Factors Influencing Millennials Purchase Intention
نویسندگان
چکیده
منابع مشابه
Factors Influencing Purchase Intention under Indent Buying Model on Wechat
Indent buying on Wechat is a new e-commerce model in China. Product trade is different from ordinary online shopping under this model. We conducted an empirical study and found that trust, information quality and perceived value have significant impact on consumers’ intention to purchase indent buying products. Information quality and word of mouth significantly influence consumers’ perceived v...
متن کاملModelling Factors Influencing Early Adopters' Purchase Intention Towards Online Music
The Internet is an incredible technology, offering users a vast choice of new songs and catalogue that can be browsed, streamed or bought online. This paper aims to provide an explanation of factors influencing purchase intention of early adopters towards online music. An empirical survey was used to test the hypotheses. Data were collected from a total of 200 questionnaires distributed to earl...
متن کاملFacebook advertising's influence on intention-to-purchase and purchase amongst Millennials
Purpose – The purpose of this paper is to investigate the influence of behavioural attitudes towards the most popular social medium in the world, Facebook, amongst Millennials in South Africa (SA), and to determine whether various usage and demographic variables have an impact on intentionto-purchase and purchase perceptions. Design/methodology/approach – Quantitative research was conducted by ...
متن کاملFactors Affecting Online Search Intention and Online Purchase Intention
This research focuses on various factors affecting online search intention which has been found to be a key predictor of online purchase intention. Data were collected from a sample consisting of mostly young adults with familiarity of computer use and online shopping experience. A structural equation model was employed to test hypotheses. According to the findings, utilitarian value of Interne...
متن کاملFactors influencing Kosher food purchase intention: An investigation on non-Jewish customers
Kosher food properly prepared according Jewish dietary law has become one of the biggest trends in the food service industry. The demand for Kosher food markedly increased in recent years, especially in non-Jewish community. To examine the intention of nonJewish consumers in purchasing Kosher food, this study investigated underlying factors influencing a such behavior from three aspects, namely...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: International Journal of Digital Entrepreneurship and Business
سال: 2020
ISSN: 2723-5432
DOI: 10.52238/ideb.v1i1.13